Work With A to Za’atar


I’m always interested in exploring new places and experiencing adventures to share with my readers. I look forward to publishing exciting stories, reviews of the places I’ve dined and stayed and sharing images from the destination itself.  While my preliminary focus is on fine dining, I do appreciate many of the finer things in life.  As a former tour manager (certificate, International Tour Management Institute), my approach is slightly different to other travel professionals.  I also hold a degree in Journalism from the University of Georgia and graduated with a strong liberal arts education.  I’m currently an Ambassador for Zomato and a member of the Association of Food Bloggers.

WHY WORK WITH A to Za’atar?

I’m a trusted resource for food reviews, and it’s my passion to help and inspire my readers.  Having lived in the GCC for ten years (including Dubai, Abu Dhabi, and Doha), I have a unique understanding of the region.

If you need an expert on the Middle East, then you should work with me!



This is a constantly changing list.  This snapshot is updated as of March 2019.  Please request further details as needed.

  • Zomato Blogger Ranking: #19, Dubai  #15, Abu Dhabi
    • 1200+, followers on Zomato
    • Zomato Ambassador
    • Total Review views: 3,100,000+
    • Total Photo views: 8,000,000+
  • 20,000+, followers on Instagram
    • 110,000+ impressions per month
    • 62% men // 38% women
    • Bulk of followers in 18-34 demographic
    • Top cities: Dubai, Abu Dhabi, Sharjah, London, New York
    • Top countries: United Arab Emirates, United States, India, United Kingdom, Saudi Arabia
  • Pinterest Followers: 800+
    • Avg. daily impressions 2,500
    • Avg. monthly viewers, 50,000
  • Google Maps
    • Photos, 2,000+
    • Impressions, 16.5 million+
    • Top photo, 200,000+ views
  • TripAdvisor: Top 1% (in Dubai)
    • 110,000+ readers
    • 19% from United States
    • 19% from United Kingdom
    • 16% from United Arab Emirates
    • 46% other countries
  • Blog Traffic:
    • 78% women // 22% men
    • 64% ages 25-34 // 15% ages 35-44
      • What readers say about A to Za’atar: Engaging, Interesting, Unique Content
  • CTT Consulting
  • Yardstick Marketing Management
  • Purple Honey Group
  • Forbes Associates
  • Impact Porter Novelli
  • Seven Media
  • McCollins Media
  • Zomato
  • Copia Communication
  • Sociate
  • Paz Marketing
  • House of Comms
  • Sticky Ginger
  • TCApr
  • PRco
  • The Qode
  • HKStrategies
  • Q Comms
  • Cicero & Bernay
  • Emirates Palace
  • FrontRow
  • BPG Cohn & Wolfe
  • The Qode
  • What's Cooking, UAE?
  • Scopio
  • Toh PR
  • Entertainer GCC
  • Gulf Host
  • Gourmet Ads



I developed many skills in the last years and I’m happy to offer my help. The following list gives an overview of the services I can provide. Let me work for you!!  I love to eat, I love to sleep and I love to travel.

You just opened a new hotel or restaurant or you need some promotion in general?  Invite me to your place, I will take beautiful photos and write a detailed review about it on my blog.

Price on all of below is negotiable.  Please note all my travel expenses should be covered.

Here some examples of what I can offer:

  • Assistance with Gastro-tourism itineraries
  • Food or culinary judge
  • Moderator or Forum Panelist
  • Hotel/hostel reviews
  • Airline reviews
  • Fam trip
  • Podcast Guest
  • Food critic
  • Travel gear reviews
  • Day or Multi-Day trips/tours
  • Restaurant/Bar reviews
  • Adventure activities
  • Press trips to promote a destination
  • Brand Ambassador


I would be happy to work with you on any of the below:

  • Sponsored post
  • Giveaway
  • Product Review
  • Social Media promotions

I’m currently working on my media kit, but please ask for my current rates.


As I’ve published eight novels and written numerous articles on many subjects — I love writing!  I can turn around a review quickly and would be happy to help with any assignment.  I’ve also been interviewed on Dubai Eye and Two Fat Expats (a podcast).

As an FYI, never copy and paste an entire article of mine onto your site without asking me for permission. I’m not OK with that.

Please contact me on or call me directly, +971 56 9260296



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