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name change Archives — A TO ZA’ATAR http://atozaatar.com/tag/name-change/ Sharing unique culinary and hospitality experiences Thu, 07 Oct 2021 07:16:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://atozaatar.com/wp-content/uploads/2017/07/cropped-headshot-32x32.jpg name change Archives — A TO ZA’ATAR http://atozaatar.com/tag/name-change/ 32 32 What’s in a Name? https://atozaatar.com/whats-in-a-name/ https://atozaatar.com/whats-in-a-name/#respond Thu, 07 Oct 2021 07:16:57 +0000 https://atozaatar.com/?p=11587

While the culinary component of the A to Za’atar origin story starts when I enjoyed a degustation at Noma in 2013, the story of the brand goes back to the fall of 2015, when I was considering leaving my full-time job at NYUAD to concentrate on my fiction writing. I’d come up with a great name, and knew I needed to do something with the title. Perhaps unique to the market in Dubai, in 2016, on social media, everyone had a gimmick or nickname. So I did too. Because in the world of food, who was Courtney Brandt? In my mind, ‘A to Za’atar’ was much easier to remember. Thus, A to Za’atar was born. Not knowing much about anything in the market or food scene, I started by reviewing restaurants, networking with other influencers and social media types. Before too long, I was receiving invites to different places and…

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