Before June, and perhaps, before the industry changes forever, let’s clear the air. First of all, I’ve never considered myself an Influencer. I don’t categorize myself as one, and I’ve never set out to become one. I have spoken about this differentiation to both private and public groups, on panels and to various audiences. I know who the influencers are in the world of F&B in the UAE, and for many reasons, we are in separate categories. If we’re getting into semantics, I would most closely identify as a food writer or food blogger. And for the record, I’m not addressing fashion, beauty, lifestyle, or fitness influencers — my comments are solely focused on food and travel. Although you might find this difficult to believe, when I’m invited to a restaurant, it is rarely with specific deliverables. I have cultivated good relationships within the industry, and don’t have to spell…
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